At INNOVAE Business School, we believe education should be Free, Open, and Online for everyone. That’s why this degree is accessible to all — no tuition fees, no entry exams, no barriers.
The Bachelor of Digital Marketing, Advertising & Social Media is designed for those who want to build brands online, run high-performing campaigns, grow communities, and lead with data and creativity across platforms.
This program equips you with the knowledge, tools, and mindset to plan strategy, create content, manage paid media, read analytics, and turn attention into growth — without financial or geographical limits.
At INNOVAE, we believe education should move at the pace of your ambition. Our accelerated program structure allows you to complete your degree in only two years, without sacrificing academic depth or quality. This means you can launch campaigns, test ideas, and build your portfolio sooner — applying what you learn directly to real brands and clients while you study.
Access 33 modules, 132 units, and 528 lessons — 100% online, open, and free
With INNOVAE, barriers to education no longer exist. You gain access to a comprehensive curriculum that covers every aspect of modern marketing — strategy, content, social, advertising, analytics, and brand — all at no cost. Because our programs are online, you can study from anywhere, apply new tactics immediately, and keep learning as platforms and algorithms evolve.
Learn through microlearning: short, flexible lessons that adapt to your lifestyle
We understand that modern learners have responsibilities, jobs, families, and other commitments. That’s why we designed our curriculum with microlearning in mind. Short, focused lessons help you build skills in sprints — from writing copy and editing creatives to setting up ad sets and dashboards — so you can learn and execute on the same day.
Combine academic rigor with real-world application
At INNOVAE, we believe education should lead to action. Every concept connects to execution: customer research, content calendars, campaign planning, paid media, community growth, and conversion optimization. You’ll work through cases and projects that mirror agency and in-house realities, leaving you with portfolio-ready work and measurable results.
Graduate with an official European diploma for only €165
While all content is open and free, you can choose to graduate with an official European diploma issued by INNOVAE Business School in Estonia, a member state of the European Union. For a one-time transparent fee of €165, you’ll receive international academic recognition through 120 ECTS credits. This diploma strengthens your professional credibility and opens doors to global marketing roles — while keeping education affordable and accessible.
Duration: 2 years
Modules: 33
Units: 132
Lessons: 528
Workload: 3,600 hours | 120 ECTS credits
Throughout the program, you’ll explore subjects such as:
Digital Marketing Strategy & the Online Economy
Branding, Content & Storytelling
SEO, SEM & Performance Advertising
Social Media Strategy, Community & Influencer Marketing
Analytics, Data & Conversion Rate Optimization (CRO)
Email Marketing, Automation & CRM
E-commerce Marketing & Growth
The program is structured to guide you from the foundations of marketing to advanced performance, brand leadership, and social growth. Each module builds on the previous one, ensuring a clear learning curve and immediate applicability. With 3,600 hours of academic training, equivalent to 120 ECTS credits, this degree is aligned with the European Higher Education Area — giving you knowledge that is both globally recognized and directly useful in managing campaigns and communities.
By the end of this program, you will:
Plan and execute multi-channel marketing strategies.
Master paid media, SEO/SEM, and conversion optimization.
Create persuasive content and grow social communities.
Analyze data, build dashboards, and make decisions with evidence.
Lead campaigns and teams with creativity and accountability.
This program builds your hard skills — media buying, keyword strategy, funnel design, copywriting, analytics and CRO — and your soft skills, including leadership, creativity, communication, and stakeholder management. You’ll graduate ready to design strategies, manage budgets, and deliver measurable growth.
Graduates of this program are prepared for a wide range of professional and entrepreneurial paths, including:
Digital Marketing Manager / Head of Growth
Performance Marketing Specialist (Paid Media)
Social Media & Community Manager
Content & Brand Strategist
SEO/SEM Specialist
Marketing Analytics / CRO Lead
This degree opens doors across agencies, startups, scale-ups, and global brands — but more importantly, it equips you to create your own path. Whether you freelance, launch a boutique agency, or grow your own brand, you’ll be able to design strategies that convert audiences into loyal customers.
This program is not about training employees — it’s about developing independent creators, strategists, and leaders who can build brands people love. At INNOVAE, we see education as a tool for empowerment: financial freedom by driving profitable growth, creative freedom through content and storytelling, and professional freedom through entrepreneurship. The Bachelor in Digital Marketing, Advertising & Social Media is a step toward independence, confidence, and impact in the global digital economy.
As an INNOVAE graduate, you benefit from the prestige of studying at a school officially registered in Estonia, European Union. Estonia is recognized worldwide as a pioneer in digital transformation, innovation, and business-friendly policies. Your degree carries international recognition through the European Higher Education Area (EHEA), giving you credibility anywhere in the world.
Additionally, graduates can take advantage of Estonia’s e-Residency program, which allows you to establish and manage a global company entirely online. This opportunity makes your education not only theoretical but also a practical bridge to launching marketing services, agencies, and digital brands worldwide.
Duration: 2 years
ECTS Credits: 120 (European Higher Education standard)
Diploma Fee: €165 (one-time cost)
Your diploma validates your effort and dedication, turning two years of open and free education into an official European credential. With this diploma, you’ll be equipped to pursue global roles in marketing, grow your own agency or brand, or continue your studies internationally with recognized academic standing.
The Bachelor of Digital Marketing, Advertising & Social Media is structured to give you a complete and progressive learning journey. Over 33 modules, 132 units, and 528 lessons, you’ll move step by step from core foundations of brand and content to advanced strategies in paid media, analytics, social growth, and conversion.
Each module is designed to build on the previous one, ensuring that your knowledge grows in a logical and practical sequence. Units break down key themes into focused areas, while lessons deliver short, engaging content that you can immediately apply to campaigns, communities, and e-commerce funnels. This approach combines academic rigor, practical application, and total flexibility — helping you learn on your terms while building skills that last a lifetime.
U1: Introduction to the Target Market
U2: Market Segmentation
U3: Research and Data Collection
U4: Building the Buyer Persona
U1: Introduction to the Customer Journey
U2: Stages of the Customer Journey
U3: Touchpoints and Customer Experience
U4: Designing the Customer Journey Map
U1: Introduction to Market Exploration
U2: Tools for Digital Market Exploration
U3: Analysis of Niches, Trends, and Opportunities
U4: Evaluation of the Competitive Environment and Viability
U1: Fundamentals of Competitor Analysis
U2: Tools for Digital Competitive Analysis
U3: Evaluation of Competitive Strategies
U4: Benchmarking and Formulation of Differentiation Strategies
U1: Fundamentals of Keyword Research
U2: Keyword Research Tools
U3: Strategies for Selecting and Organizing Keywords
U4: Strategic Application of Keywords
U1: Fundamentals of Brand Identity
U2: Strategic Components of Brand Identity
U3: Brand Visual Identity
U4: Applying Brand Identity in the Digital Environment
U1: Fundamentals of Copywriting
U2: Copywriting Formulas that Sell
U3: Persuasive Writing Techniques and Resources
U4: Applying Copywriting in Digital Channels
U1: The Strategic Role of the Website
U2: Website Architecture and Planning
U3: Tools and Platforms for Website Creation
U4: Conversion Design and Launch
U1: Introduction to SEO and How Search Engines Work
U2: The Pillars of SEO: Technical, On-Page, and Off-Page
U3: SEO Strategies and Best Practices
U4: SEO Tools and Basic SEO Audit
U1: The Blog as a Pillar of Digital Marketing
U2: Content Planning and Strategy
U3: Writing Optimized and Persuasive Content
U4: Blog Launch, Promotion, and Optimization
U1: The Role of Social Media in the Digital Ecosystem
U2: Platforms, Audiences, and Dynamics
U3: Social Media Content Strategies
U4: Optimization, Algorithms, and Strategic Management
U1: Fundamentals of Content Strategy
U2: Planning and Designing Content Strategies
U3: Creating Content for Different Formats
U4: Content Distribution, Promotion, and Optimization
U1: Fundamentals of Digital Advertising
U2: Types of Ads and Advertising Formats
U3: Segmentation and Audience Definition
U4: Campaign Setup, Measurement, and Optimization
U1: Fundamentals and Structure of Meta Ads
U2: Segmentation and Audience Definition
U3: Designing and Creating Effective Ads
U4: Campaign Measurement, Optimization, and Scaling
U1: Fundamentals of Google Ads and Platform Functionality
U2: Creating Campaigns in the Search and Display Networks
U3: Segmentation, Bidding, and Smart Budgeting
U4: Analysis, Optimization, and Performance Improvement
U1: Fundamentals of Email Marketing in the Digital Strategy
U2: Database Building and Segmentation
U3: Designing Effective Email Campaigns
U4: Automation and Performance Measurement
U1: Fundamentals of Conversion Funnels
U2: Designing and Planning Digital Funnels
U3: Creating and Optimizing Landing Pages
U4: Funnel Integration, Automation, and Measurement
U1: E-commerce Business Models
U2: Platforms and Online Store Setup
U3: Operations Management and Shopping Experience
U4: E-commerce Marketing and Growth
U1: Social Media Strategy
U2: Content Planning and Calendar
U3: Community Management and Customer Service
U4: Analysis, Reporting, and Optimization
U1: Role and Responsibilities of the Community Manager
U2: Brand Identity and Digital Communication
U3: Community Management and Conflict Resolution
U4: Tools, Analysis, and Optimization
U1: Role and Responsibilities in Influencer and Affiliate Marketing
U2: Identifying and Selecting Influencers and Affiliates
U3: Campaign Design and Compensation Models
U4: Campaign Management, Measurement, and Optimization
U1: Fundamentals of Neuromarketing and Consumer Psychology
U2: Mental Triggers and Principles of Persuasion
U3: Design, Communication, and Visual Psychology
U4: Conversion Optimization Based on Psychology
U1: Fundamentals of Data Analysis in Digital Marketing
U2: Analysis and Monitoring Tools
U3: Key Metrics and Results Analysis
U4: Dashboards, Reports, and Decision-Making
U1: Fundamentals of Online Reputation
U2: Monitoring and Active Listening
U3: Reputation Crisis Management
U4: Proactive Reputation Strategies and Continuous Improvement
U1: Fundamentals of Brand Positioning
U2: Competitive Analysis and Creation of Perceptual Maps
U3: Developing Positioning Strategies
U4: Repositioning and Perception Management
U1: Structure and Components of a Digital Marketing Plan
U2: Analysis, Diagnosis, and Strategic Objectives
U3: Strategies, Tactics, and Resource Allocation
U4: Execution, Monitoring, and Optimization
U1: Fundamentals of Digital and Personal Branding
U2: Visual Identity and Brand Narrative
U3: Managing Digital Presence and Reputation
U4: Branding Growth and Acceleration Strategies
U1: Overview of the Marketing Tools Ecosystem
U2: Tools by Function and Process
U3: Designing a Tech Stack and Automation
U4: Evaluation, Trends, and Continuous Improvement
U1: Fundamentals of Campaign Optimization
U2: Metrics Analysis and Performance Evaluation
U3: A/B Testing and Asset Optimization
U4: Continuous Optimization and Scaling
U1: Self-Knowledge and Growth Mindset
U2: Productivity, Organization, and Discipline
U3: Emotional Management, Stress, and Decision-Making
U4: Personal Leadership, Purpose, and Future Vision
U1: Fundamentals of the Entrepreneurial Mindset
U2: Opportunity Detection and Problem Solving
U3: Overcoming Mental Blocks and Fear Management
U4: Agile Project Planning and Entrepreneurial Leadership
U1: Fundamentals of Leadership in Marketing and Digital Teams
U2: Communication, Influence, and Creative Team Management
U3: Decision-Making, Innovation, and Problem-Solving in Marketing
U4: Strategic Leadership, Vision, and Adaptation in Digital Environments
U1: Fundamentals of Innovation and Creativity
U2: Tools and Methods for Idea Generation
U3: Innovation and Experimentation Culture
U4: Applying Innovation to Digital Marketing