At INNOVAE Business School, we believe education should be Free, Open, and Online for everyone. That’s why this Master’s program is accessible to all — no tuition fees, no entry exams, no barriers.
The MSc in Digital Marketing, Advertising & Social Media is designed for ambitious professionals who want to master advanced marketing strategies and lead digital transformation. In just one year, you’ll specialize in high-level marketing analytics, brand strategy, and multi-channel campaign management, positioning yourself as a leader in today’s competitive digital economy.
This program equips you with the skills to turn data into decisions, strategies into measurable growth, and campaigns into impact — without financial or geographical limits.
Earn your degree in only 12 months while applying advanced digital marketing strategies directly to your business or professional projects. Accelerate your growth and gain a competitive edge in today’s fast-moving market.
Access 12 modules, 48 units, and 192 lessons — 100% online, open, and free
The curriculum covers all pillars of digital marketing, including social media, advertising, content, analytics, and brand management. All resources are completely open and free to study from anywhere in the world.
Learn through microlearning: flexible lessons for marketing professionals
Short, focused lessons let you study on your own terms, whether during your workday, after hours, or while managing campaigns. Education adapts to your professional lifestyle.
From classroom to campaign: immediate application
Every concept is connected to real-world marketing execution. Through case studies, project-based assignments, and simulations, you’ll design and optimize campaigns that deliver measurable results.
Graduate with an official European Master’s diploma for only €300
At the end of your journey, validate your achievement with an official European Master’s diploma issued by INNOVAE Business School in Estonia (EU), equivalent to 60 ECTS credits.
Duration: 1 years
Modules: 12
Units: 48
Lessons: 192
Workload: 1,800 hours | 60 ECTS credits
Throughout the program, you’ll explore subjects such as:
Digital Marketing Strategy & Analytics
Multi-Channel Advertising & Media Planning
Social Media & Community Management
SEO, SEM & Content Marketing
Branding, Storytelling & Consumer Behavior
Marketing Automation & Growth Tools
The structure ensures you progress from marketing fundamentals to advanced mastery, combining strategic vision with hands-on execution.
By the end of this program, you will:
Master multi-channel marketing strategies and advanced analytics.
Learn to design, manage, and optimize campaigns across digital platforms.
Build expertise in brand development and consumer engagement.
Use data-driven insights to guide strategic decisions.
Develop leadership and innovation skills for digital transformation.
Graduates of this program are prepared for entrepreneurial and leadership roles such as:
Digital Marketing Director / Manager
Brand Strategist or Consultant
Head of Social Media & Community Engagement
Advertising & Media Manager
Marketing Analytics Specialist
Entrepreneur or Founder in Digital Marketing
This degree gives you the expertise to lead digital marketing efforts in any industry — or to build your own agency or consultancy.
This program isn’t only about mastering tools—it’s about owning your career. You’ll learn to design strategies, build brands, and run performance-driven campaigns that generate real revenue, whether you start your own agency, freelance with premium clients, or lead in-house growth initiatives.
By blending analytics, creativity, and leadership, you’ll be able to architect scalable marketing systems, prove ROI, and command decision-making at the table. The result: professional freedom to choose your projects, your clients, and your markets—turning expertise into measurable impact and long-term independence.
As an INNOVAE graduate, you benefit from the prestige of studying at a school officially registered in Estonia, European Union. Estonia is recognized worldwide as a pioneer in digital transformation, innovation, and business-friendly policies. Your degree carries international recognition through the European Higher Education Area (EHEA), giving you credibility anywhere in the world.
Additionally, graduates can take advantage of Estonia’s e-Residency program, which allows you to establish and manage a global company entirely online. This opportunity makes your education not only theoretical but also a practical bridge to global entrepreneurship.
Duration: 1 year
ECTS Credits: 60 (European Higher Education standard)
Diploma Fee: €300 (one-time cost)
Your diploma validates your expertise in digital marketing, transforming one year of intensive study into an official European credential. With this recognition, you’ll be equipped to lead campaigns, grow brands, and drive innovation worldwide.
The MSc in Digital Marketing, Advertising & Social Media is structured into 12 modules, 48 units, and 192 lessons.
Modules provide a strategic focus on each marketing area.
Units break down key themes like analytics, branding, and advertising.
Lessons deliver practical insights ready for immediate use in campaigns.
This combination of academic rigor, strategic vision, and real-world application ensures that you graduate prepared to lead at the highest level of digital marketing.
U1: Strategic Market Segmentation in the Digital Era
U2: Consumer Behavior and Digital Psychology
U3: Customer Data, Analytics, and Insights
U4: Buyer Persona 5.0 and Predictive Modeling
U1: Evolution of the Customer Journey in the Digital Era
U2: Advanced Stages of the Customer Journey
U3: Touchpoints, Emotions, and Experience Design
U4: Advanced Customer Journey Mapping
U1: Strategic Market Exploration in the Digital Era
U2: Advanced Tools for Digital Market Exploration
U3: Analysis of Niches, Trends, and Global Opportunities
U4: Competitive Environment and Strategic Feasibility
U1: Strategic Fundamentals of Competitive Analysis
U2: Advanced Competitive Intelligence Tools
U3: Evaluation and Models of Competitive Strategies
U4: Designing Differentiation Strategies
U1: Strategic Foundations of Keywords
U2: Professional Tools and Advanced Keyword Research Techniques
U3: Selection, Organization, and Prioritization Strategies
U4: Strategic Application and Continuous Optimization
U1: Strategic Fundamentals of Branding in the Digital Era
U2: Strategic Components of Brand Identity
U3: Visual, Verbal, and Experiential Identity
U4: Strategic Application and Digital Brand Management
U1: Strategic Fundamentals of Copywriting in the Digital Age
U2: Advanced Copywriting Frameworks and Techniques
U3: Techniques and Tools for Digital Persuasive Writing
U4: Applying Copywriting Across Digital Ecosystems
U1: The Strategic Role of Websites in the Digital Ecosystem
U2: Architecture, Planning, and Advanced Optimization
U3: Tools, Platforms, and Web Technologies
U4: Conversion-Driven Design, Testing, and Launch
U1: Strategic Foundations of Advanced SEO
U2: The Pillars of Advanced SEO
U3: Advanced SEO Strategies and Best Practices
U4: Tools, Auditing, and Strategic Measurement
U1: The Blog as a Strategic Pillar of Content Marketing
U2: Strategy, Planning, and Content Architecture
U3: Advanced and Persuasive Content Creation
U4: Promotion, Distribution, and Optimization of Corporate Blogs
U1: The Strategic Role of Social Media in the Digital Ecosystem
U2: Platforms, Audiences, and Advanced Dynamics
U3: Advanced Content Strategies for Social Media
U4: Optimization, Algorithms, and Strategic Management
U1: Strategic Fundamentals of Content Strategy
U2: Planning and Designing Multichannel Strategies
U3: Creating Advanced Content in Diverse Formats
U4: Distribution, Amplification, and Strategic Optimization